9 Key Steps To Improve Website Readability

Hopefully I’ve convinced you that there’s a lot to designing legible and readable type. My main goal was to get you to see past the idea that it all comes down to your choice in font and font size. Like a lot of people when I see type I can’t read my instinct is to think it simply needs to be bigger. Hopefully now we’re both aware of the many of things that make type more readable. Readability – how easy words, phrases, and blocks of text can be read.

website text readability

The font is larger and it’s focused on the middle of the screen. The font color, column width and font size can all be customized within the tool, because the ideal settings are different depending on the user’s ability. For a high level of readability score, use the information style in your presentation. Avoid complex sentences, high-flown words, and special vocabulary – these all negatively affect the readability of the text. The more simply a thought is formulated, the better it will be understood by your target audience.

They generally have a larger x-height, though not too large. If the material is intended for a wide audience, avoid narrowly focused terms, jargon, and professional terminology. By simplifying the text and making it more informative, you will get a high readability score for a good audience experience.

Of course, it now all depends on your readers, but 7-8 is a perhaps the average grade standard (which totals more than 80% of U.S. adults). Results are measured on a scale of 1-100, where 1 is very complicated and 100 is very easy. Most references recommend your content’s readability falls in the range. Keeping Inbound Marketing and Growth-Driven Design in mind, readability is even more important. You want your customer to be educated and entertained throughout their journey.

We are dedicated to providing the most comprehensive readability tools. I use Readable to match my copy with my audience’s reading level. Improve your document readability and connect with your readers. Powerful, flexible readability tools that work where you work.

Be Readable

The Nebula Index measures the difficulty of reading based on the average sentence length and the percentage of words with three or more syllables. Flesch Reading Ease is a service that checks the text for ease of perception. After testing, a score is given from 1 to 100, where 100 means the highest readability. A satisfactory degree of readability is in the 70–80 range, roughly the eighth-grade level. Such text will be understandable to the average user without special knowledge in your field.

website text readability

To aim for better readability score you will need to test your writing using the content readability formula. Try to read to grade 7 at least in the readability score. When you reach at this grade level, it means that you are making your content accessible to a wider audience. GradeEducation level for perceptionReadability90–100Grade 5Very easy to read.

Great website copywriting can land and hold customers, because you help visitors feel as if they truly understand how you’re benefiting them. Customers need to be educated easily, while enjoying the journey. If you want more people to understand what your website is about, make sure they can easily find out. In most cases, this means keeping things as simple as possible without sacrificing quality or integrity. You should know that not all website visitors read the full content block, but mostly people skim through the content. If they find it interesting, then they read it from start to finish.

Improve Accessibility And Drive User Engagement With Websitevoice Text

Readability describes how a typeface is used on the page. Good typography encourages a desire to read the copy and reduces the effort required to read and comprehend the type. Replace highly specialized terms with simple, straightforward words. Remove the “wateriness” of the text as much as possible, and exclude stop words. These actions will increase the level of readability of the publication.

The first question we should ask is does type even need to be legible? You can check the text or part of it for readability right in Microsoft Word. However, readability is not automatically assessed and must be enabled in conjunction with spelling and grammar checking. Analyze at least two text fragments containing approximately 100 words. The higher the value you get, the harder it is to read the text. Need to analyze your content against Google’s ranking criteria?

website text readability

Making use of content reader tool, like WebsiteVoice, can make your content easily consumable. Not everyone has time to read the whole blog post, or go through the landing website readability page. Using such tool can equip your users to listen the website content while working, exercising, or listening to your content like a podcast while doing daily chores.

No supplemental content is required because people who read at the lower secondary education level can read the articles. Many of these factors cannot be measured using readability tests. Instead, readability tests provide a prediction of the reading ease for a document. Sentence length and polysyllabic words do have a direct impact on the readability of documents, albeit a surface measure of the characteristics of the text. They provide an indication that the content may be too dense with a quantifiable measure. The results should be used in conjunction with good writing style guidelines.

I’d like to tell you I spent a lot of time with the typography on this site, but I can’t. Face and size were pretty much it, though I think I did ok when it comes to the overall layout making the text easier to read. With the next design of this site I will be paying a lot more attention to typography and again I hope you will too. I also hope this post has convinced you to spend more time planning out the typography in your next design.

This is why web designers insist on having at least some whitespace. It allows your content to breathe a bit, giving the user a more relaxed and intuitive experience. The following is the algorithm to determine the Flesch-Kincaid grade level. It’s a grammar, spelling and readability checker that helps everyone in your organization to create internal and external content that’s easy to understand. Rello, L., Kanvinde, G., and Baeza-Yates, R. Layout guidelines for web text and a web service to improve accessibility for dyslexics. In International crossdisciplinary conference on web accessibility , ACM.

Smart Tips To Improve Content Readability

You can be sure your feedback is current and reflects real-world reading behaviour. Integrate readability into your workflow and increase efficiency. I agree about taking advantage of the fluidity of the web.

  • If you make use of fancy fonts, unfortunately this will reduce your content readability of website and blog.
  • More goes into designing text that is readable, some of which has little to do with the type itself.
  • Like the Gunning-Fog index, it is a rough measure of how many years of schooling it would take someone to understand the content.
  • Large, A., Beheshti, J., Nesset, V., & Bowler, L. Web portal design guidelines as identified by children through the processes of design and evaluation.

This post will focus on the design terminology. I’ll have a followup on how to control things with css. I’ve been interchanging the words legibility and readability so far, but they’re actually two different things. Consider the image below, a screenshot of the site of designer Ardo Ayoub. The type above the navigation can be made out as the designer’s name, but it’s main purpose isn’t to be read. The designer of the Inventory Magazine site showed up defending his choices.

This isn’t something people want to do, even if they’re familiar with the subject or language you’re using. Then, it gives you a score between 0 and 100. A score of 100 means your copy is very easy to read. And, a score of 0 means your text is very difficult to read. You can see the exact interpretation of all the scores on the scale in the table below.

The Top Website Copywriting Readability Tools

Using the statistics obtained, you will improve your website and get closer to the first positions in the search engine. Upon request, you can select the criteria “Number of unique words” and “Number of stop words” – the tool will find and highlight in blue all these words on your web page. Images can be everything from a piece of additional information you wish to get across, to a simple graphic that is related but provides guided, natural breaks in content. Most of this is in the hands of your agency, but many content management systems, including WordPress, allow you to change the color of the text. It’s confusing, it’s frustrating, and there is too much content on the page with no way to figure out where the different parts go.

To get an objective measure of readability, use several formulas, which are discussed below. A low readability index can be increased by rephrasing and optimizing sentences. In simple terms, readability is an indicator of the ease of reading and comprehension of the text. The parameter is influenced by many factors that can be conditionally divided into text and visual content. Guideline 14 of the Web Content Accessibility Guidelines requires that documents are clear and simple. Readability tests can provide a rough guide to the likelihood of a document being clearly understood.

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To check the readability of individual text and get SEO information about a page, it is convenient to use the SEO Checker tool right in the browser. When choosing a screening method, consider how detailed you want to get. For example, by inserting text into a special field, you will have access to the function of highlighting unique and stop words. However, by running the check through the URL, you will only get general statistics. Readability is how easy it is for the user to get the message you are trying to send. It is everything from the aforementioned whitespace to navigation to typeface to color scheme.

Writing Website Content For Readability

Using relevant images within your content is necessary to break the clutter, and keep the reader’s interest in your content piece. The golden ratio recommends using an image in every 100 words, but it is better to use an image for each 500 words at least. Make more use of popular fonts such as Arial, Helvetica, Sans, Times New Roman and other fonts. These are some of the widely used online fonts on websites and blog. Many writers and copy creators use language that is not used by common people.

The edge case is when you are writing to a specific industry–there may be common terms to your audience which should be vetted through usability studies. A common pitfall is to use terms or acronyms that are familiar to your working group, as opposed to working with what matches your audience’s mental model. Bullets points make it easier to read, break text apart and they’re especially good for lists. Readability is a measure of how easy a piece of text is to read. CommercePro is a suite of tools with a unique algorithm.

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Give you audience an alternate way to consume your content. Using WebsiteVoice can turn your text content to voice to help users to listen your website and blog content. This account the number word count and syllables in words in the readability measurement. So, using short sentences and words can give you a good score. An acceptable readability score of 60 and more is considered better.


It is generally accepted that the average reader has a reading ability that matches that of a 12–14-year-old. Accordingly, the text should be drafted so that readers of this age group understand its meaning. Keep in mind that, statistically, one in ten users may have dyslexia or other cognitive difficulties.

If you can make a sentence simpler and easier to read by cutting a word, then cut the word. As a content creator, you may have wondered how to optimize and improve your content readability. There are many things that come into play when we talk about optimizing content for readability, and there is no one-size-fits all solution.

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